DIGITAL VENUE
WhartoN MBA's "The Portal"
We created a mobile first digital discovery portal for incoming MBA students to meet the Wharton Office of Student Life.
mbastudentlife.org
The challenge
The Wharton MBA at the University of Pennsylvania is without a doubt an exceptional two-year experience. That said, as with any intense program, it’s easy to get lost in its apparent limitlessness. This we discovered from hundreds of student and graduate feedback when asked about the pressure and demands they faced while enrolled. Students are constantly bombarded with new information on all the great things they can do at Wharton before they even arrive on campus. Our mission was to cut through this clutter and introduce the incoming MBAs to the Office of Student Life before they even step on campus for the first time to set them up for a successful Wharton career. This office and its team help the MBAs find a suitable balance and make the most of their Wharton experience.
The execution
We built an interactive digital portal, loaded with lots of engaging & beautiful content. This portal invites incoming students to orient themselves with all that the Office of Student Life has to offer and transmits the honest and down to earth approach of its demeanor. The students are guided through the portal and discover just how passionate the Student Life team is in its mission to foster and support the robust MBA student community, including a facebook of its team members and casual advice columns from veterans of the program.
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